Privacy Policy

FHMA Ltd ("we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our online store, peakfitstore.com (built on the Wix platform), make a purchase of sports and fitness products via dropshipping, or otherwise interact with our services. We comply with the General Data Protection Regulation (EU) 2016/679 ("GDPR"), the UK GDPR, and other applicable data protection laws.

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1. Who We Are

FHMA Ltd

Address: 1 Headington Drive, Wokingham, RG40 1XB, England, UK

Email: info@fhmaltd.com

We operate an online store that sells sports and fitness products via dropshipping to customers in the United Kingdom (UK), the European Union (EU), the United States (US), and Canada.

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2. Personal Data We Collect

We may collect and process the following categories of personal data:

• Identity Data: name

• Contact Data: email address, billing/shipping address

• Transaction Data: details of payments made to and from you, and other details of products you have purchased

• Technical Data: IP address, browser type and version, time zone setting, operating system, platform, and device information

• Usage Data: information about how you use our website, products, and services

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3. How We Collect Your Data

We collect your data through:

• Direct interactions (e.g., placing an order, creating an account, contacting us)

• Automated technologies or interactions (e.g., cookies, server logs)

• Third parties (e.g., payment processors, analytics providers)

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4. How We Use Your Data

We use your personal data for the following purposes:

• To process and fulfill your orders

• To manage payments and refunds

• To communicate with you regarding your orders and inquiries

• To improve our website and services

• To send marketing communications (where you have consented or as permitted by law)

• To comply with legal obligations

• To prevent fraud and ensure security

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5. Use of Cookies

Our website uses cookies to enhance user experience, analyze website traffic, and support essential features. These may include:

• Strictly necessary cookies

• Performance and analytics cookies

• Functionality cookies

• Targeting/advertising cookies

You can control cookie settings through your browser or our cookie consent tool when you visit our site.

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6. Third-Party Service Providers

We may share your data with trusted third parties to provide services on our behalf:

• Wix.com Ltd. (website hosting and infrastructure)

• PayPal and Credit Card Processors (for payment transactions)

• Dropshipping Suppliers (for order fulfillment and shipping)

• Shipping and logistics providers

• Analytics and marketing service providers (e.g., Google Analytics)

All third parties are required to comply with GDPR and process your data securely and only for the intended purpose.

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7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or reporting requirements. Cookies data is retained based on cookie type and consent.

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8. International Data Transfers

Some of our third-party service providers may be located outside the European Economic Area (EEA) or the UK. Where such transfers occur, we ensure that appropriate safeguards are in place, such as:

• Transfers to countries deemed to provide adequate protection by the European Commission or UK government

• Use of Standard Contractual Clauses or other approved mechanisms

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9. Your Rights Under GDPR

As a data subject in the EU or UK, you have the following rights:

• Right of Access – Request a copy of your personal data

• Right to Rectification – Correct inaccurate or incomplete data

• Right to Erasure – Request deletion of your personal data (subject to legal limitations)

• Right to Restrict Processing – Limit how we use your data in certain circumstances

• Right to Data Portability – Receive your data in a structured, commonly used format

• Right to Object – Object to processing based on legitimate interests or for direct marketing

• Right to Withdraw Consent – Where processing is based on consent

To exercise these rights, please contact us at info@fhmaltd.com.

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10. Security

We take data security seriously and have implemented appropriate technical and organizational measures to protect your data against unauthorized access, loss, misuse, or disclosure.

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11. Your Right to Lodge a Complaint

If you believe your data protection rights have been violated, you have the right to lodge a complaint with your local Data Protection Authority (DPA) in the EU or the Information Commissioner's Office (ICO) in the UK. 

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12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with an updated "Effective Date." We encourage you to review this policy periodically.